Email versus Direct Mail Marketing: Which Works Better?

laptopAs more businesses and marketers have turned to email marketing, it is fair to wonder if direct mail marketing still works as effectively as it once did.

Email marketing is a good way to stay in touch with customers and prospects. Just like social media marketing, it has its place in the marketing mix. However, a downside to the massive increase in marketing emails is that only an estimated 19% are even being opened (according to the Direct Marketing Association).

Direct mail marketing still works, and it works very well. However, marketers cannot just create any type of campaign and expect it to be successful. Here are some tips and suggestions from the pros:

  • Keep specialized lists, and target each with the right message. That means no mass-mailing everyone the same message and offers. This requires a bit more preparation but will generate the best responses because you are offering the right message to the right audience.
  • Instead of mass quantity, think quality first. Fewer, better-targeted and better-crafted mailing pieces are more effective than regular, lesser-quality pieces.
  • Think lumpy mailings. People still enjoy receiving freebies, so include a logo pen, pencil, tiny Frisbee, mini-DVD, or mini-CD card with your contact info on it. Although these types of mailings can be more pricey, the retention and response rates can pay a handsome ROI on the investment.
  • Be creative. People still enjoy programs that offer discounts or a gift with repeat purchases. Set up a loyalty rewards program that ties a buyer’s repeat purchases with discounts and rewards. Then announce it with a direct mail campaign.

Head to the link below to learn more information from the Small Business Administration (SBA). Then start setting up your next direct mail print campaign today!

3 “Old School” Marketing Tactics that Still Matter

What is Canvas Printing?

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Canvas printing is image printed onto canvas which is stretched, or gallery-wrapped, onto a frame. Canvas prints are often used in interior design, with images, or customized with personal photographs.

Canvas prints are intended to reproduce the look of original oil or acrylic paintings on stretched canvas.

Reproductions of original artwork have been printed on canvas for many decades using offset printing. Since the 1990’s, canvas print has been associated with either dye sublimation or inkjet print processes that are often referred to as giclée.

Today’s wide format printers are capable of printing directly onto high quality canvas or premium photo paper, with slow print speed settings available to ensure print quality is not diminished.

We are proud to now provide Canvas Printing as one of our print products. Contact us via our website or give us a call (239-278-0077) to get a free quote today!